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Traditional Advertising in Retailing

| October 30, 2015

In a minimum of 250 words, briefly write about what you have learned regarding the following topics covered up until this point in the course. Discuss why it would be important to understand these topics if you were going to market a new product or service or were the General Manager of a small business.

 

Topics in Units 1–7:

 

  • Target marketing: Geodemographics, psychographics, etc.
  • Marcom messages
  • P-O-P
  • Brand equity
  • Creative advertising

 

Use the following reference: Shimp. (12/2008). Advertising Promotion and Other Aspects of Integrated Marketing Communications, 8e, 8th Edition. [VitalSource Bookshelf Online]

Category: Finance

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